WWTF + FIND THE YELLOW
At Why Wait Till Friday, yellow’s not just a color, it’s a cue, a soft nudge to interrupt the autopilot, to pause, breathe, and fuel your JOY. Maybe it’s a yellow car, a yellow flower on the sidewalk, or a yellow shirt in the crowd. Yellow is your visual reminder that JOY doesn’t live at the finish line, it lives in the middle - and you get to choose it, daily. 💛
A bold pop of pink with a cheerful yellow heart, this trucker hat is a wearable reminder to Find the Yellow. Toss it on and let it shift your vibe — because joy isn’t just a feeling, it’s a choice.
In a world that moves fast, the Joy Stack is your nudge to pause and Find the Yellow. This playful trio of gold beaded bracelets is made to mix, match, and fuel your JOY — even on the busiest days.
This relaxed fit sweatshirt brings comfort and intention. With a slouchy silhouette and our signature yellow heart, it’s the coziest way to Find the Yellow and carry joy into your everyday.
Let customers speak for us
My necklace always gets noticed. People complement me on it all the time which of course leads to great conversation about WWTF and the importance living in the in between and enjoying middle moments.
I gifted this to my sister, and she absolutely loved it. She said it’s meaningful but not over-the-top, and she wears it all the time.
I bought this bracelet because I loved the message, but I’ve been blown away by how much I actually wear it. It’s lightweight, classy, and goes with everything.
This necklace is my everything. I honestly never take it off, not even to shower. It does not tarnish. It looks good with any outfit. I receive compliments on it all the time. Im obsessed with it.